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Virtual Showroom
for La Moda

UI Design

When the quarantine of COVID-19 began in Brazil, several face-to-face events were postponed. La Moda was about to launch the summer 2021 collection of its three brands: Lança Perfume, ENNA and My Favorite Things. With the postponement of its showroom event, where shopkeepers from all over Brazil got together to see and buy the pieces of the new collection that would be sold in their stores, the brand bet on adapting the event to a digital platform. We at Brivia faced the challenge of developing a platform that would present such products without losing the essence of the original event.

The premise was to develop a scalable design structure, using key web pages that would function as a template to the other brands, respecting the design features of each collection. We joined forces with the Brivia's Art Direction team to develop the concept of the initial designs, that dictated the look and feel of the prototypes.

The result obtained was a visually conceptual interface, combining scalable design and an appealing visual user interface. All of that, with low impact on development.